Insurance companies are hard to market to because to do so, you need to attend insurance defense conferences, insurance training events, and other “meet & greet” events to interact with the decision makers of the company. With that being said, here are the things you need to keep in mind as you begin to market to them.
SEO”is a type of practice that get’s thrown around a lot these days. It stands for “search engine optimization,” it’s a strategy that helps your website increase in rankings on search engines like Google, Bing, or Yahoo. In this article, we’ve compiled a list of SEO myths murdering your website.
Mobile websites and sites that can be seen on a mobile device are not the same thing. Although mobile devices can display any website, that doesn’t mean all sites will look good on a mobile device. If you are a mobile surfer yourself, you know how frustrating it is to look at some sites that require you […]
Why do iconic companies advertise? Everybody knows who they are. They don’t need to win new customers. They need to make us feel something, and keep us buying. Nobody but admen enjoys those beginning-of-the-year marketing meetings. The requisite questions bounce around the conference table: How much money should we allocate to our marketing campaign? What kind of […]
I own a small private investigations firm in North Dakota. I have a fairly small team, 3 investigators total. I want to market my private investigations website using SEO & Google Adwords. Should I market my website at a local level? Or should I cast a wider net to a state wide level?
Most of us seek out stories of winners when deciding how to run our businesses. But losers’ experiences can be far more illuminating. How many articles have you read in business magazines about entrepreneurs’ failed business attempts, bankruptcies, or products that went bust? Probably none. No business owner wants to talk about what went wrong. We’d all rather discuss our triumphs than admit defeat. Likewise, if you’re on the […]
Background music on investigator websites is unprofessional and should not be practiced. Think about these 9 reasons when you’re building your website.
Your Private Investigations company has a website, already, now here is why you need your private investigator website to be mobile and responsive.
When used correctly, Facebook can become the best marketing tool for your Private Investigations Agency – or any other business in this matter. When used incorrectly, however, Facebook can become the biggest waste of time, energy, and money.
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