SEO gives us the ability to target people when they’re in active research mode. When they’re doing legitimate digging into the different types of services available to them, the different types of investigations, the benefits of hiring your company v/s a competitor, etc.
Because SEO mainly targets people who are “digging” for information, it has a tendency of creating extremely high valuable leads. Unlike PPC or Google Ads, SEO doesn’t increase in pricing based on the number of people who click trough to your website.
So, if you’re looking for a way to increase your traffic, drive high valued leads to your company, and rank above your competition – SEO is the most cost effective solution available to the private investigations industry.