Meet your customers when they need you
SEO, or Search Engine Optimization, is a set of items that we implement on your website to help you rank. If you want to appear at the top of search results when a person searches for a private investigator in your area – but don’t want to pay for Google AdWords – SEO can make it happen. If you want to rank for Private Investigator in – we can help!
WE MAKE IT HAPPEN
“Hiring Investigator Marketing is hands down the best decision I have made as a business owner. They understand the investigation business better than any other marketing company, and because of that they are able to constantly help keep me ahead of the competition.”
SEO gives us the ability to target people when they’re in active research mode. When they’re doing legitimate digging into the different types of services available to them, the different types of investigations, the benefits of hiring your company v/s a competitor, etc.
Because SEO mainly targets people who are “digging” for information, it has a tendency of creating extremely high valuable leads. Unlike PPC or Google Ads, SEO doesn’t increase in pricing based on the number of people who click trough to your website.
So, if you’re looking for a way to increase your traffic, drive high valued leads to your company, and rank above your competition – SEO is the most cost effective solution available to the private investigations industry.
WHAT TO EXPECT
We start with a full audit of your website and business goals to determine if SEO will give you the results you want. SEO is not for everyone. If your market is Insurance & Workers Comp, there are other avenues we should consider – How to Get Work from Insurance Companies. Our goal is to give you results, sometimes Search Engine Optimization is not the way to do it, when it is, we can take over local areas to drive high value leads.
When we talk about Local SEO for Private Investigators, we’re talking about ways to increase your search visibility to help your community find you – mainly through Google Maps.
This is great for private investigators that have an actual brick-and-mortar location or a virtual location where you can meet customers. Most private investigators work from home, this doesn’t mean you can’t do Local SEO, it just means we have to be creative – mainly by offering a service-area businesses.
The goal for Local SEO is to help people find you online, when they search for a Private Investigator in XYZ City, USA.
Technical SEO is all about the technology that you’re using to help you rank. Is your website loading fast enough? Can your website be crawled? Do you have any type of errors? Is Google, Bing, Yahoo, Etc. able to index your website properly?
That’s a low level explanation of what Technical SEO is about. Top Level includes things like: Proper robots.txt file structure, Schema.org structured data content, website render errors, JavaScript issues, Page Speed, etc.
Do you have the right canonical tags? How are you dealing with Pagination? Do you have an SSL Certificate? Are you mobile-friendly? What’s your site latency? Etc.
Onsite SEO is the process of making your website search engine friendly. This is where you hear people talk about Header Tags, Keywords, H1, H2, Meta Descriptions, etc. It can get confusing, so let’s focus on what it actually is:
At its core: Onsite SEO – for private investigators – is all about creating content on your website that can be crawled and can be understood by all major search engines. This is all about creating content that can help your website rank. The better your website can be structured out, the higher you’ll rank across the web.
Off-Site SEO is all about the actions you take in order to promote your website across the web. We’re not talking about Google Ads. We’re talking about directory listings, link backs, social media marketing, etc.
If you’re a private investigator – this is where you need to be careful. Many people join associations, directory listing services, social media profiles, etc. In an attempt to get traffic to their website. But this can often times hurt your SEO strategy.
If you don’t do it right – you end up with un-natural link building patterns that can end-up penalizing your site.
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