Pay Per Click (PPC) is exactly that – You only pay for the number of people who click on your advertisement. Yes, there is a way to stop your competitors from clicking on your ads: See – Click Cease
PPC allows us to target people who are looking for a particular set of keywords i.e. Fort Lauderdale Private Investigator – if they meet our criteria based on Zip Code, City & State, Gender, Age, or Household Income. (Read more on Targeting Options)
Once we have visitors on your site from a PPC advertisement, we can re-target them on Social Media, Blogs, Mobile Aps, etc. With a PPC Campaign, we’re not “hoping for the best,” we’re actively targeting people who are searching for your services – which means high quality leads quicker and cheaper than traditional advertising methods.