You may have heard of landing pages before – landing page or “lead capture page”, “static page”, or a “destination page” they’re all the same.
The confusion for landing pages come from the name – a landing page is where your visitor lands on when they click on a link or advertisement. It can be anything from your homepage to a blog article. While that technically holds true – a TRUE landing page is typically page that is specifically designed to take in and convert traffic from marketing campaigns.
Using that particular differentiation – your homepage is NOT a landing page. It doesn’t sell people on a specific service. When we create a marketing campaign, we pick one advertisement / keyword and then create a landing page for that particular advertisement / keyword. If we target infidelity, we design a page to convert and describe your infidelity page – child custody page, background check, etc. This includes all your text, images, and design.
Landing pages are a lot easier to create, design, and setup. There are a few limitations to what we can / can-not create with a landing page, but most of them will help give your clients:
- Links to Make a purchase
- Submit forms to become leads
- Call you
- Reach out to you via chat
- Subscribe to a newsletter
- Register for an event
Here is a quick example of a City & State landing page – in this case: LA Detectives – only people who click his ad see this page. There are many more like it, from service specific to city specific. That’s just one example ow how they look like.