Your Marketing or Extension to Your Marketing Department
Our holistic approach for marketing private investigative agencies. It is a system where we consider your business as a whole and develop a plan specific for your company. We focus on all your different marketing channels: From website, social media, digital campaigns, business processes, and activities. Then, we do it all. In short, we become an extension to (or your entire) marketing department.
SO HOW DOES IT WORK
This is what I needed, not only someone who was in our corner, but someone who was in the ring fighting for us.
Our marketing approach takes everything into consideration. Rather than simply having a PPC or SEO campaign, our team actually works as your marketing department to work on what is needed WHEN it is needed. Whether you’re attending a conference and need flyers, you need a landing page for a new campaign, need to develop a sales or positioning strategy – we handle it.
We create a full customer journey map to ensure your are able to target and activate your clients at all stages of their journey to discover your company: Awareness, Consideration, Purchase, Service, and Loyalty.
THIS IS WHERE IT ALL BEGINS
Most of our clients already have this in the bag. Someone knows who they are – either through Word of Mouth, Radio Ads, Local Advertising, or Traditional Networking / Marketing. This can be anything from PR, Cold Calling, Conference Events, Etc. The point here is people know who our clients are.
What we do during the awareness stage, is amplify your reach – whether that’s on a website, social media, or conference. We use Display Ads, Social Media Ads, GeoFencing, and Search Ads. If clients know who you are, the goal here is to help everyone else know who you are as well.
WHAT DO THEY NEED?
This is where your visitors really start digging into who you are. This is done through search and paid content. The goal is to help your customers learn about what you have to offer.
We use landing pages within your website to focus on their problems, and send them through to social media accounts to see that you’re alive.
Last but not least, we make sure your customers have a way to request more information, download sample reports, flyers, brochures, etc.
WE’RE HALFWAY THERE
How are they buying your services? Do they need to visit your business? Can it be done via the phone? Can they go through your website?
This stage focuses on helping your visitors buy your services. We mainly focus on your website to eliminate roadblocks from the consideration stage to the purchase stage. We implement chat features or booking features like the Agency Management Platform to help visitors get in touch with you.
CUSTOMER SUPPORT
Great, they bought your service, now what?
Now we need to help them receive the help they need. This is typically done by integrating a management system. From there, you’ll be able to help provide customer support to your customers, answer questions, give updates, invoice your clients appropriately, and send marketing campaigns throughout the investigation.
We also help you implement social channel help centers, knowledge base articles, and support channels.
REPEAT BUSINESS
During this stage, most people kill the relationship. Here is where people become “one time clients.” After the investigation is complete, your team needs to activate your clients and turn them into brand ambassadors. Depending on your case, hopefully they won’t come back again, but they may send you a friend or acquaintance.
We’re talking about sending offers via the invoice platform, offering promotions, sending links to blogs and educational articles. This is our time to try and to collect reviews, testimonials, and raving statements to help other people become “aware” of your company.
The cycle repeats from here on out.
Investigator Marketing was the best investment we could have ever made. The logo, the name, the website design, and overall strategy – has been invaluable for us. It helped us become an actual powerhouse in Chicago with dozens of leads per month directly attributed to our website.
214.997.4680
