Targeting People Based on Location
Unlike Google Ads which helps us target people via keywords. Geofencing, helps us target people based on where they are located at any given time. Geofencing gives us the ability to target Insurance Adjusters, Attorneys, Business Owners, and More.
LET’S STALK
This is exactly what we needed, we didn’t think it was possible to target Attorneys, but this has been amazing for our company.
Geofencing gives us the ability to build online audiences using offline locations. We use GPS and/or RFID technology to create a digital boundry around a building, location, or area. When a person enters this digital “fence” our system automatically tags their mobile device.
The audience collected will be served ads regardless of where they are for up to 30-days.
We can take this targeting further: Once they make it to their home base, we can target them via their home’s IP Address – and we can serve advertisements through several mediums: Video Ads, Television, Radio Ads, and Podcast Stations.
WHAT CAN WE DO WITH IT?
In short, Geofencing allows us to advertise to attorneys who enter a court house, or insurance adjusters working in corporate centers, or even insurance adjusters who attend a particular conference or event. Geofencing is not a marketing strategy that is “passive.” In other words, we have to get extremely targeted with our campaigns. Not by keyword or person – but by locations and addresses.
HYPER LOCAL ADS
Attending a PI Conference is expensive – you’re looking at spending close to $2,500 to setup a booth and advertise. With Geo-Fencing, we can target everyone at the conference, for a fraction of the cost.
GO BACK IN TIME
Geofence advertising works long after the event is over. In other words, we can target people who were at a particular location up to 12 months prior. Did you miss an event? We can pull historical records to advertise to those individuals.
REGIONAL ADVERTISING
Maybe you’re trying to target every single person who’s within a particular radius of your company. Or you’re trying to target every small business owner in your city, an insurance adjusters office, people within the vicinity of a court house? We can do that too.
COMPETITIVE ADVERTISING
If you know who your competitors are, where they are advertising, and who they are selling to – we can target their customers and introduce you as a potential alternative. We’re talking about attorneys, corporations, or small businesses.
Sponsored content ads that adapt to look uniform on a publisher page in real-time.
We can serve display advertisements to consumers based on their internet access points.
Have a video? reach “cord cutters” and “cord nevers” right where they’re consuming on the big screen.
We leverage first party CRM data to target potential customers or current customers with display ads.
We target people with display advertising based on the content they’ve engaged with online.
When users search for keywords, but don’t visit your site – we will drive those users back to your website.
Investigator Marketing was the best investment we could have ever made. The logo, the name, the website design, and overall strategy – has been invaluable for us. It helped us become an actual powerhouse in Chicago with dozens of leads per month directly attributed to our website.
214.997.4680
