Having a mobile private investigator website site and having a private investigator website that can be seen on a mobile device are two completely different statements. Our mobile devices are advance enough to be able to display any type of website on the go, but that doesn’t mean that every site will look good on a mobile screen.
If you are a mobile surfer yourself, you know how frustrating it is to look at a page that requires you to pinch and zoom all over the screen. The text is too small, the menus don’t display well, the buttons are too close together. Worst of all, you can’t find a way to contact anyone for help. If you’ve found a page like this, the page is not mobile friendly. The way to fix this error is by installing a responsive design into your website to turn your page into a mobile friendly page.
Responsive Design v/s Mobile Website – what’s the difference?
A mobile website is a version of your private investigation company page that is served up to your customers. This type of website is oftentimes different than what you have on your current company page. There are apps out there that allow you to create your own mobile page – with a fee. These apps are clumsy and don’t allow you to have full access to your pages. Additionally, the styles come out looking like a stitched up layout made at a Lego factory when they are not coded professionally. Most apps are branded by the native app and fail to get your message across effectively. Unless you know how to alter the code of the app, you’ll be stuck with a page that scares away customers rather than convert them into paying clients.
A responsive design, however, is a version of your private investigator website that is identical to your current page. Best of all, the pages don’t need to have third party applications or subdomains. The pages are automatically formulated on your browser window and can adapt to any browser size. To quickly see what I mean by this, shrink your browser from full screen to an area the size of a smartphone. You will notice that no matter how small you make the browser area, Investigator marketing will respond to the browser window and automatically adjust to fit your screen. The page can be clearly readable, regardless of the screen size. Because it can “respond” to the browser size, this type of layout is called – responsive layout. This type of layout is very mobile friendly.
The Pros & Cons: Mobile sites can be developed on the fly above any type of website already created. While mobile sites won’t look as good as a responsive model, a mobile site is better than no site for your customers. Responsive sites are coded from the ground up. In order for your website to become responsive, a new site needs to be coded and installed on your server. Responsive sites are pricier than normal pages, but ultimately save you money in the long run.
Why should my Private Investigator Website be Mobile Friendly?
The main reason? to get more work. Think about this for one second. When a user is browsing the internet at home, everything on your page is organized in a way that is easy to read. But when they’re on the move, in distress, and in need of immediate assistance, they don’t have the time to pinch and zoom across the page in search for a phone number. Your visitors will go to a website that best fits their needs right there and then.
In our profession, time is money. Whether it be an attorney that just discovered they need to serve papers immediately, an insurance adjuster who just received a tip their claimant is leaving out of town, or a person who just figured out their partner is cheating on them. They need assistance fast. If they’re at home, you’re in luck. If they’re out and about, do you honestly think they’ll have the time to say – I’ll just wait until I get back to a computer to see if they’re the investigators I need?
Is having my private investigation website mobile friendly worth it?
In 2012, Google conducted an independent survey called “What Users Want Most From Mobile Sites Today.” They found out that 67 percent of the users surveyed would be more likely to purchase a product or service from a business with a mobile-friendly website. 61 percent of users said they’d leave a site that’s notoptimized for mobile. As far as the numbers go, check out the information presented below.
- 28% of Internet usage comes from a mobile phone.
- Mobile internet usage is projected to overtake desktop usage by 2014. (Source:Microsoft Tag)
- 46% of consumers are unlikely to return to a site if it didn’t work properly. (Source: Gomez)
- 91% of all smartphone users have their phone within arm’s reach 24/7 – (Morgan Stanley, 2012)
- 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012)
- 9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012)
- 61% of local searches on a mobile phone result in a phone call. (Google, 2012)
- There were a total of $241 billion mobile transactions in 2011.
This means that your private investigations company can tap into the 28% of traffic that is surfing the internet. Most of the mobile surfers are looking for services that they need right now. And for the most part, if the website is appealing, they will click on the call button if the page is easy to read and access.
How do you get a mobile website?
If you’re looking for a mobile website, make sure that you don’t purchase a service from an App that claims they can turn your current website into a mobile page. Most often than not, the app will copy and paste a lot of the information into a cookie cutter theme that sends out the wrong message.
Your page needs to contain information about your company, who you are, what you do, and how you do it. It needs to be able to be navigated from point A to Point B without hiccups. Perhaps more important than those two facts, is that your page needs to match your website’s brand.
If you need help determining if your website is mobile friendly, or want to move forward with creating a mobile friendly version of your private investigator website, message us at Investigator Marketing, tell us what you need, we’ll take care of the rest.